Overview
Software-defined cars and new electric vehicles with powerful onboard processors are entering the market. New consumer patterns & customer expectations are turning the car into a service. This is opening up a number of still-unanswered questions: Is the industry mature? Is the industry value chain ready? Will we see in-app/ in-car purchases? Is the subscription model the right one? Does a car have to be ‘reset’ when it is sold? Will personalised apps travel with the driver on the purchase of a new car?
As digitalisation and the roll-out of 5G networks around the world puts more vehicles on the road that are always connected and continuously updated, this 60-minute digital dialogue, in association with Ericsson, will address these questions, and more, as manufacturers find ways to best position themselves to capture the value of this technology, and the explosion in data it is producing.
A snapshot of what to expect
Theme #1
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Theme #2
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